Hi – todays read. Well I didn’t read it today but want to share this one as it was pivotal to my understanding of the world we live in today. The book is called “The Wisdom of Crowds: Why the Many Are Smarter Than the Few by James Surowieki”
I read this book a number of years ago in actual fact it was one of those books that you start to read then stop for a period then pick it back up again. The moment I picked it back up – the book turned a corner and blew me away with the power of the message. The online world had moved on a good bit with Twitter less than a year old and Facebook, only three years old, having just crossed the 20 million user registrations. Now given that by the end of 2010 user numbers were in excess of 500m users, this is clearly the wisdom of crowds in action.
The book has helped me understand more clearly the psychology of what is happening in the world of social media and how just a little insight into this phenomenon can help your own business evolve by engaging, even in a small way, more with your customers and with social media tools.
Hope that you like todays suggested read